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Combining a conjoint experiment and machine learning model to include end-users in a constructive technology assessment: The case of seasonal thermal energy storage

Guillaume Zumofen

Technology in Society, 2025, vol. 81, issue C

Abstract: By definition, the mapping of technological development occurs in the context of uncertainty and with a risk of failure. Decisions taken at the onset of the development phase are significant because the technology has not reached the market yet. The technology loses its malleability during the development phase because of entrenchment. Thus, the objective of a constructive technological assessment is to embed social aspects – additional perspectives – in the context of technological developments. In line with extant literature, a pivotal perspective is the (future) end-user of the technology. Hence, market acceptance remains a constraining factor in technological development, notably for renewable energy technology. However, existing studies have not included (future) end-users in development phases. They have always taken place after the technology has reached the market.

Keywords: Conjoint experiment; Machine learning; Social acceptance; Energy technology; Seasonal thermal energy storage (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:81:y:2025:i:c:s0160791x25000235

DOI: 10.1016/j.techsoc.2025.102833

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