Business use of online platforms: Competition, satisfaction and willingness to pay

Michael Peneder, Sandra Bilek-Steindl, Susanne Bärenthaler-Sieber, Julia Bock-Schappelwein and Alexandros Charos

Technology in Society, 2025, vol. 82, issue C

Abstract: Online platforms have evolved into powerful programmable architectures that enable heterogeneous groups of autonomous but interdependent users to interact. Based on a stratified sample of 1,380 companies from a newly developed enterprise survey in Austria, the analysis aims to reduce the lack of comprehensive empirical research of the general patterns and regularities of business use of online platforms across different markets and industries. We conduct a comprehensive set of (ordered) probit estimations on the determinants of platform adoption, their interaction with platform competition, their joint impact on platform users, and their overall satisfaction and willingness to pay (more) for platform services.

Keywords: Digitalisation; Online platforms; Two-sided markets; Platform competition; Willingness to pay; Enterprise survey (search for similar items in EconPapers)
JEL-codes: L11 L21 L86 M21 O33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:teinso:v:82:y:2025:i:c:s0160791x25000776

DOI: 10.1016/j.techsoc.2025.102887

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