Demand aggregation strategies for rural telephony

Harmeet Sawhney

Telecommunications Policy, 1992, vol. 16, issue 2, 167-178

Abstract: The problematic factor in the economic topography of rural areas is the widely dispersed pockets of demand. Each pocket in its isolation is not sufficient to support the investment required to access it. However, technological developments have opened possibilities for aggregating isolated pockets of demand to a level which is serviceable as a viable market. This article presents the Demand Aggregation Model as a conceptual framework for developing innovative network strategies. The model conceptualizes three kinds of demand: dispersed, fragmented and latent. This conceptualization suggests that rural demand can be aggregated to commercially attractive levels through innovative network strategies.

Date: 1992
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