Online services and 'transactional space'. Emerging strategies for power and control in the new media

Peter B White

Telecommunications Policy, 1997, vol. 21, issue 6, 565-573

Abstract: Structural changes in the media are leading to the development of media systems where limited channel capacity is giving way to information, entertainment and channel abundance. In future media and communications environments, control over 'channel space' and, to a lesser extent, control over 'program content' will lose their strategic importance. It is argued that another aspect of the new media environment, described as 'transactional space", will become the strategic resource of the future. According to this analysis, the creation of transactional spaces and the control of the transactions which occur in those electronic spaces will lead to a radical reworking of the political economy of media and telecommunications systems.

Date: 1997
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