The intensity of VoIP usage in Great Britain: Users' characteristics and firms' strategies
Grazia Cecere () and
Nicoletta Corrocher ()
Telecommunications Policy, 2011, vol. 35, issue 6, 522-531
The article studies the intensity of usage of VoIP, analysing individual data on a sample of UK consumers collected by OFCOM in 2006. In particular, it examines the role of firms' strategies in affecting the intensity of usage and the degree of substitution/complementarity between VoIP and other communications means. It investigates the importance of firms' strategies and compares pure players with the network-based operators, in order to understand whether the existence of bundling offerings as opposed to very low prices may drive consumers of specific companies to use the service more intensively. The results show that, once the control for the characteristics of VoIP providers is included, the customers of telecom operators are more likely to use intensively VoIP services, suggesting that the subscription to bundled service can attract consumers to value added services. Furthermore, those who use frequently VoIP services exploit the PC-to-telephone and Phone-to-Phone functionality suggesting that usage intensity is associated with a higher sophistication of the users more than with the existence of local effects on PC-to-PC applications. Finally, age and work conditions also play a role with respect to the intensity of VoIP usage.
Keywords: Consumers'; adoption; Telecom; operators'; strategies; VoIP; services (search for similar items in EconPapers)
References: Add references at CitEc
Citations: View citations in EconPapers (9) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
Working Paper: The intensity of VoIP usage in Great Britain: users' characteristics and firms' strategies (2011)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:telpol:v:35:y:2011:i:6:p:522-531
Ordering information: This journal article can be ordered from
http://www.elsevier. ... /30471/bibliographic
Access Statistics for this article
Telecommunications Policy is currently edited by Erik Bohlin
More articles in Telecommunications Policy from Elsevier
Bibliographic data for series maintained by Haili He ().