How can we make a socially optimal large-scale media platform? Analysis of a monopolistic Internet media platform using two-sided market theory

Song-min Kim

Telecommunications Policy, 2016, vol. 40, issue 9, 899-918

Abstract: Monopolistic media platforms (MMPs) are increasingly prominent in the global Internet media industry due to the lock-in effect of the network economy. A MMP is capable of offering great utilities to its users and content providers (CPs) because such parties do not need to access multiple Internet media platforms to find their trading partners. However, a MMP operator (MMPO) can have a significant negative impact upon social welfare whenever it attempts to maximize profits via abuses of its own monopolistic power.

Keywords: Media platform; Two-sided market; Technology; Advertising; Prosumer (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

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DOI: 10.1016/j.telpol.2016.07.001

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