What do consumers prefer for music streaming services?: A comparative study between Korea and US

Jiwhan Kim, Changi Nam and Min Ho Ryu

Telecommunications Policy, 2017, vol. 41, issue 4, 263-272

Abstract: With the widespread use of mobile devices and increased availability of wireless networks, music streaming is replacing music downloads in the digital music industry. In the United States, streaming is still at an early stage with many different competing business models, while streaming services in Korea have converged towards a subscription-based on-demand model. This paper attempts to estimate and compare US and Korean consumers’ marginal willingness to pay (MWTP) for streaming services using conjoint analysis. The attributes of advertisements, streaming mode, exclusive content, and offline usage were chosen. The results indicated that US and Korean consumers have different preferences and MWTP for product attributes. Implications for streaming services as well as the streaming industry are suggested based on the results.

Keywords: Music streaming; Marginal willingness to pay; Conjoint analysis; Streaming radio; On-demand streaming; Business model (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0308596116302105
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:telpol:v:41:y:2017:i:4:p:263-272

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/bibliographic
http://www.elsevier. ... /30471/bibliographic

DOI: 10.1016/j.telpol.2017.01.008

Access Statistics for this article

Telecommunications Policy is currently edited by Erik Bohlin

More articles in Telecommunications Policy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().