Exploring the walled garden theory: An empirical framework to assess pricing effects on mobile data usage

Ava Chen, Nick Feamster and Enrico Calandro

Telecommunications Policy, 2017, vol. 41, issue 7, 587-599

Abstract: This paper performs an exploratory study of mobile usage patterns over three years (2013–2015) in the context of pricing practices such as zero-rating. In recent years, there has been heated ongoing debate regarding whether offering different pricing plans, such as zero-rated services and applications, might slant user behavior toward certain content on the Internet. Our study gathers empirical measurements of mobile application usage to address this research question. We shed light on this issue by performing an exploratory analysis of the effects of different data plans and connection types on mobile data usage, as well as measuring quantitative and qualitative pricing effects of zero-rating on mobile data usage.

Keywords: Zero-rating; Mobile usage; Mobile pricing (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

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DOI: 10.1016/j.telpol.2017.07.002

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