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Governing online platforms: Competition policy in times of platformization

Natascha Just

Telecommunications Policy, 2018, vol. 42, issue 5, 386-394

Abstract: This paper argues that a paradigmatic change in competition policy is needed and empirically under way to cope with the challenges posed by economically strong online platforms and their big-data-based business models. Competition policy needs to move further away from its traditional price-oriented emphasis and increasingly focus on non-price competition, on attention markets and zero prices, and on big user data, which has become a new asset class in digital economies.

Keywords: Online platforms; Two-sided markets; Competition policy; Governance; Non-price competition; Attention markets; Zero prices; Big data (search for similar items in EconPapers)
Date: 2018
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Handle: RePEc:eee:telpol:v:42:y:2018:i:5:p:386-394