Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India

Francisco Liébana-Cabanillas, Arnold Japutra, Sebastián Molinillo, Nidhi Singh and Neena Sinha

Telecommunications Policy, 2020, vol. 44, issue 9

Abstract: The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.

Keywords: Consumer behavior; Mobile payment services; Payment service adoption; Emerging market; India (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (12)

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DOI: 10.1016/j.telpol.2020.102009

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