 “The Netflix effect” in Thailand: Industry and regulatory implicationsPirongrong Ramasoota and Abhibhu Kitikamdhorn Telecommunications Policy, 2021, vol. 45, issue 7 Abstract: This study examines the economic, technological and cultural implications of Netflix in Thailand on local content industries and regulators. It also explores industry and regulatory responses to Netflix's emergence in a small market like Thailand. The study finds Netflix has markedly affected the industries' value chain but with contrasting impacts for broadcasting and film. Broadcasters have migrated online either by establishing their own platforms or by repositioning themselves as content providers for international streaming players in addition to acquiring business deals with other OTTs or broadcasters in regional markets. For film, a window of opportunity has been created by Netflix for small and independent filmmakers wishing to bypass the long-standing monopoly in the Thai film industry. Meanwhile, the country's regulator has looked for ways to bring foreign OTTs like Netflix under its oversight and may adopt a reward-based scheme while promoting local content industry with capacity-building and promotional measures. Keywords: VoD; OTT; Globalization; Thailand; Netflix; Content streaming (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:telpol:v:45:y:2021:i:7:s0308596121000604 Ordering information: This journal article can be ordered from DOI: 10.1016/j.telpol.2021.102156 Access Statistics for this article Telecommunications Policy is currently edited by Erik Bohlin More articles in Telecommunications Policy from Elsevier |
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