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E-commerce in Spain: Determining factors and the importance of the e-trust

Fernando Fernández-Bonilla, Covadonga Gijón and Bárbara De la Vega

Telecommunications Policy, 2022, vol. 46, issue 1

Abstract: This paper identifies and estimates the determinants for participating in e-commerce and developing e-trust, as well as the importance of e-trust for e-commerce in Spain. For its analysis, a national survey from 2014 to 2019 is used and the logit model is implemented. It is concluded that the e-trust is a determining factor in e-commerce, and the improvement of equality education helps the growth of online commerce and e-trust. In turn, e-trust encourages the use of all digital resources.

Keywords: e-commerce; e-trust; Internet; Logit; Consumers (search for similar items in EconPapers)
JEL-codes: C01 C25 D12 K2 L81 L86 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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DOI: 10.1016/j.telpol.2021.102280

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