E-commerce in Spain: Determining factors and the importance of the e-trust
Fernando Fernández-Bonilla,
Covadonga Gijón and
Bárbara De la Vega
Telecommunications Policy, 2022, vol. 46, issue 1
Abstract:
This paper identifies and estimates the determinants for participating in e-commerce and developing e-trust, as well as the importance of e-trust for e-commerce in Spain. For its analysis, a national survey from 2014 to 2019 is used and the logit model is implemented. It is concluded that the e-trust is a determining factor in e-commerce, and the improvement of equality education helps the growth of online commerce and e-trust. In turn, e-trust encourages the use of all digital resources.
Keywords: e-commerce; e-trust; Internet; Logit; Consumers (search for similar items in EconPapers)
JEL-codes: C01 C25 D12 K2 L81 L86 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (4)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:telpol:v:46:y:2022:i:1:s0308596121001841
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DOI: 10.1016/j.telpol.2021.102280
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