The videotex marketplace: A theory of evolution

James A. Campbell and Hilary B. Thomas

Telecommunications Policy, 1981, vol. 5, issue 2, 111-120

Abstract: Prospects for videotex in general and for business videotex applications in particular, are still highly controversial and speculative. There is growing agreement, however, that the future of videotex as a mass medium may hinge on its initial acceptance as a business tool. The authors present their views on the factors that will influence the use of videotex in business; how it may evolve as a business tool; and how its early impact in the business environment may eventually be the cause of its acceptance as a mass consumer medium.

Date: 1981
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