FCC policy on CB radio: Impact on consumer decision making

Philip C. Burger and Alladi Venkatesh

Telecommunications Policy, 1982, vol. 6, issue 1, 62-66

Abstract: A consumer decision making model was created and tested in research sponsored by the Federal Communications Commission. The FCC was considering a series of policy changes with regard to equipment and rules of operation. Discriminant and regression statistical results were combined into a simulation model which projected the impact of the proposed policy changes.

Keywords: CB; radio; Consumers; Modelling (search for similar items in EconPapers)
Date: 1982
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