Pay television in Australia: An application of functional measurement to telecommunications demand forecasting

L. W. Johnson, B. J. Buchanan and F. J. Crittle

Telecommunications Policy, 1985, vol. 9, issue 4, 301-309

Abstract: Assessing market acceptance of different options in cable and over-the-air subscription television is essential in the planning stages of these products. This article provides an outline of a new estimation method, 'functional measurement' which can assess demand for an as yet hypothetical product. A study is described which used functional measurement to forecast demand for 16 different options in pay television in Australia, and the projected time paths of penetration for the new services. The article concludes by offering outline steps for researchers needing to assess demand for any potential new telecommunications products.

Keywords: Cable; TV; Australia; Demand; forecasting (search for similar items in EconPapers)
Date: 1985
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/0308596185900230
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:telpol:v:9:y:1985:i:4:p:301-309

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/bibliographic
http://www.elsevier. ... /30471/bibliographic

Access Statistics for this article

Telecommunications Policy is currently edited by Erik Bohlin

More articles in Telecommunications Policy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().