 Estimating the size of the Chinese outbound travel market: A demand-side approach(Robert) Li, Xiang, Rich Harrill, Muzaffer Uysal, Traverse Burnett and Xiaofeng Zhan Tourism Management, 2010, vol. 31, issue 2, 250-259 Abstract: The Chinese outbound travel market has been one of the fastest-growing international markets over the past decade. However, estimating the size and identifying key tourist-generating areas for the Chinese travel market remain a significant challenge for international marketers. This empirical study employs an incidental target-market approach and presents updated research findings concerning this burgeoning market. Primary and secondary tourist-generating cities of Mainland China were identified based on population size and level of socioeconomic development, and their market potential for outbound travel was assessed through a large-scale telephone survey. This study estimated that the current Chinese outbound travel market comprises approximately 22 million city residents, among whom 11.5 million have traveled or plan to travel to destinations outside Asia. In addition to estimating market size and making recommendations on target cities, the study also introduces an effective research design for identifying target markets and customers. Keywords: Internationaltourism; Chinese outbound tourism; Incidence rate; Supply and demand; Market size; Tier I cities; Tier II cities (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:31:y:2010:i:2:p:250-259 DOI: 10.1016/j.tourman.2009.03.001 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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