Using virtual communities in tourism research

Steven F. Illum, Stanislav Ivanov and Yating Liang

Tourism Management, 2010, vol. 31, issue 3, 335-340

Abstract: In the current paper, the validity of web-based surveys was examined. An online questionnaire was sent to members of tourism research and travel-related virtual communities. The results showed extremely low opening and response rates, leading to biased samples. Several possible explanations for the results as well as practical recommendations were given for implementation of web-based surveys.

Keywords: Tourism research; Online survey; Survey methodology; Virtual communities; Response rate (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:31:y:2010:i:3:p:335-340

DOI: 10.1016/j.tourman.2009.03.012

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