 Information source usage among motive-based segments of travelers to newly emerging tourist destinationsBanasree Dey and Mrinmoy K. Sarma Tourism Management, 2010, vol. 31, issue 3, 341-344 Abstract: As a part of their travel planning, potential tourists engage in information search that assists them in decision-making. Though several studies have been conducted in relation to information sources, yet, much of these seem to be in relation to relatively well-known destinations. This note primarily aims at reporting the use of information sources among various motivation-based segments of travelers to the newly emerging tourist destinations of India's North-East. This is a region with tremendous tourism potential that has not been aggressively marketed so far. Analysis of primary data through a survey of visitors to the region using a factor-cluster segmentation approach resulted in three motive-based segments: Nature-loving Explorers, Nature-loving Vacationers and Change Seekers. These segments were found to exhibit differences in information source usage. The results hold implications for destination marketers of the region and would hopefully contribute towards better marketing strategies for its various destinations. Keywords: Tourists; Destination marketing; Information sources; Travel motivations; Segmentation; Factor analysis; Cluster analysis; North-East India (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:31:y:2010:i:3:p:341-344 DOI: 10.1016/j.tourman.2009.03.015 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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