 A visitors' evaluation index for a visit to an archaeological siteDavid Martín-Ruiz, Mario Castellanos-Verdugo and Ma de los Ángeles Oviedo-García Tourism Management, 2010, vol. 31, issue 5, 590-596 Abstract: This study aims to propose and validate a visitors’ evaluation index (VEI) that captures service evaluation in the context of a visit to an archaeological site. Drawing on the literature on the concepts of ‘service quality’, ‘service experience’, ‘service convenience’, and ‘visitor's satisfaction’, the study develops a measurement index that includes the specific components of service evaluation associated with a visit to an archaeological complex. To validate the proposed VEI, the paper describes an empirical study of 1021 visitors to the Roman archaeological site of Italica, located in Santiponce (Spain). Following structural equation modelling (SEM), the results validate the proposed structure of four theoretical components in the VEI: (i) ‘service experience’; (ii) ‘service quality’; (iii) ‘access sacrifices’; and (iv) ‘effort sacrifices’. Of these, ‘service experience’ is found to be the major contributor to the robust VEI proposed and validated in the study. Keywords: Service experience; Service quality; Service convenience; Formative index; Archaeological site (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:31:y:2010:i:5:p:590-596 DOI: 10.1016/j.tourman.2009.06.010 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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