On the destination image of Korea by Russian tourists

Jeong Gil Choi, Tamara Tkachenko and Shomir Sil

Tourism Management, 2011, vol. 32, issue 1, 193-194

Abstract: This study investigates the importance of destination image as a determinant for the choice of a tourist destination. The inbound market examined is Korea while perceptions are captured from current and prospective Russian tourists. Empirical results show that a difference exists between visitors and non-visitors in terms of their perceived image of Korea. The study also finds that the relationship between overall image and loyalty to a destination is statistically significant. Regression results show in particular that Russians with a positive view of Korea are more likely to recommend Korea to others as a tourist destination.

Keywords: Korea; Destination image; Perception; Loyalty; Russian (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:32:y:2011:i:1:p:193-194

DOI: 10.1016/j.tourman.2009.12.002

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