Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale

Kam Hung and James F. Petrick

Tourism Management, 2011, vol. 32, issue 2, 386-393

Abstract: The purposes of this study were to develop a measurement scale for motivation to cruising and to examine the role of cruising motivation on intention to cruise. The motivation measurement scale was developed by following the procedures recommended by Churchill (1979). The scale was tested and found to be both reliable and valid. The role of cruising motivation on intention to cruise was tested with an online panel survey and it was found that cruising motivation has a positive influence on cruising intention. Based on the study results, some marketing implications were provided to the cruise industry.

Keywords: Cruising motivation; Cruising intention; Measurement scale development; Cruise tourism (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (37)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:32:y:2011:i:2:p:386-393

DOI: 10.1016/j.tourman.2010.03.008

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