 Implicit prices for longer temporary exhibitions in a heritage site and a test of preference heterogeneity: A segmentation-based approachAndy Choi () Tourism Management, 2011, vol. 32, issue 3, 511-519 Abstract: This paper examines whether or not people with different characteristics have significantly different nonmarket preferences for longer temporary exhibitions in a cultural heritage site, using a choice modelling study. In order to perform the examination, several methods to calculate confidence intervals (the bootstrap, jackknife, Krinsky and Robb, and Delta methods), and a convolutions approach are adapted. A sample is segmented into relatively homogeneous subgroups according to their sociodemographic or attitudinal characteristics. The results from a case study show that (1) the implicit price for longer exhibitions by one month is AU$5.01 per household; (2) sociodemographic and attitudinal characteristics as segmentation criteria do not cause significantly different implicit prices; and (3) different methods of testing the relationship between mean WTP estimates did not lead to different conclusions. Keywords: Choice modelling; Preference heterogeneity; Test of difference; Confidence intervals; Convolutions approach; Segmentation (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:32:y:2011:i:3:p:511-519 DOI: 10.1016/j.tourman.2010.04.002 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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