When east meets west: An exploratory study on Chinese outbound tourists’ travel expectations

Li, Xiang (Robert), Chengting Lai, Rich Harrill, Sheryl Kline and Liangyan Wang

Tourism Management, 2011, vol. 32, issue 4, 741-749

Abstract: The booming Chinese outbound tourism has attracted worldwide attention. This study attempts to examine Chinese tourists’ expectations of outbound travel products. A series of focus groups were conducted in eleven cities in China and various issues, concerns, and problems were identified related to Chinese outbound tourists’ expectations of accommodations, food and restaurants, tour guides and itineraries, entertainment and activities, and transportation. The focus group results showed that, while Chinese outbound tourists share many of the same fundamental needs and desires of all tourists, this group has particular expectations in terms of amenities and service standards. Understanding these expectations may help Western service providers better serve this market.

Keywords: Chinese outbound tourism; Service expectations; Focus group; Travel behavior; United States; China (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:32:y:2011:i:4:p:741-749

DOI: 10.1016/j.tourman.2010.06.009

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