Empirical analysis of media versus environmental impacts on park attendance

Kimberly Morgan, Sherry L. Larkin and Charles M. Adams

Tourism Management, 2011, vol. 32, issue 4, 852-859

Abstract: This study examined whether park attendance was affected by red tide events. The analysis found that the presence of red tide, objectively measured with four models including nearby cell counts, did not affect park attendance. However, the appearance of the search phrase “red tide” in local newspapers revealed significant reductions in average daily park attendance of 398 (21 percent) visitors, representing revenue losses of $16,955. An effective red tide impact mitigation strategy may be to educate members of the press regarding the public response resulting from red tide coverage.

Keywords: State parks; Red tide; Harmful algal blooms; Media; Environment; Florida; Tourism (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:32:y:2011:i:4:p:852-859

DOI: 10.1016/j.tourman.2010.07.010

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