Web-based GIS in tourism information search: Perceptions, tasks, and trip attributes

Grace Chang and Lowell Caneday

Tourism Management, 2011, vol. 32, issue 6, 1435-1437

Abstract: People’s strategies and choices to utilize tourism information have shifted dramatically over the years following ubiquitous access to the Internet. Despite the fact that many tourism information searches on the Internet involve geo-spatial information through WebGIS, little is known about tourists’ behavioral patterns with this media. The purpose of this study was to examine tourists’ trip situations, tasks, and perceptions toward WebGIS. An electronic survey method and multiple regression technique were used to collect and analyze data. Findings indicate that ‘usefulness’ and ‘playfulness’ were the key factors that determined the level of usage and interaction. Users showed distinct behavioral tendencies under different trip situations and task performances when searching tourism information using WebGIS.

Keywords: Tourism information search; WebGIS; Web-based GIS; TAM; TTF; Spatial information; Tourism marketing; eTourism; Online marketing (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:32:y:2011:i:6:p:1435-1437

DOI: 10.1016/j.tourman.2011.01.006

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