Rural tourism in China

Baoren Su

Tourism Management, 2011, vol. 32, issue 6, 1438-1441

Abstract: In the latest two decades, Rural Tourism (RT) has speedily developed and become an important concept of tourism in China. However, there remains little understanding in the western world about RT for its special role in China’s rural socio-economic regeneration. This paper represents an attempt to analyze six different models of RT development. More specifically, the collective imagery of “Nong jia le” (Happy Farmer Home) tourism, a Chinese version of rural tourism, is examined. The findings of this study not only highlight the widely-held beliefs about the important role of RT but also identify a number of related problems and challenges facing its sustainable and healthy development in future, which hopefully would stimulate the interest for further studies in this area.

Keywords: Rural tourism; “Nong jia le” tourism; Farm diversification (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations: View citations in EconPapers (40)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0261517710002487

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:32:y:2011:i:6:p:1438-1441

DOI: 10.1016/j.tourman.2010.12.005

Access Statistics for this article

Tourism Management is currently edited by Chris Ryan

More articles in Tourism Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().