The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior

Choong-Ki Lee, Hak-Jun Song, Lawrence J. Bendle, Myung-Ja Kim and Heesup Han

Tourism Management, 2012, vol. 33, issue 1, 89-99

Abstract: Theoretically, in the tourism context this study introduced a new concept of non-pharmaceutical intervention (NPI) for influenza, and tested the impact of NPI on the behavioral intention of potential international tourists. This study also extended the model of goal-directed behavior (MGB) by incorporating the new concepts of NPI, and the perception of 2009 H1N1. The model found that desire, perceived behavioral control, frequency of past behavior, and non-pharmaceutical interventions predicted tourists’ intention but perceptions of 2009 H1N1 had nil effect on desire and intention. Personal non-pharmaceutical interventions were theorized as adaptive behavior of tourists intending to travel during a pandemic which should be supported by tourism operators on a system-wide basis. Practically, this study dealt with the issue of influenza 2009 H1N1 with the study findings and implications providing government agencies, tourism marketers, policy-makers, transport systems, and hospitality services with important suggestions for NPI and international tourism during pandemics.

Keywords: 2009 H1N1; Non-pharmaceutical intervention; Model of goal-directed behavior; Travel intention (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (49)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:33:y:2012:i:1:p:89-99

DOI: 10.1016/j.tourman.2011.02.006

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