 Shopping behavior of Chinese tourists visiting the United States: Letting the shoppers do the talkingYueying Xu and Nancy Gard McGehee Tourism Management, 2012, vol. 33, issue 2, 427-430 Abstract: Chinese tourists visiting the U.S. were interviewed to explore their shopping behaviours and to understand their shopping experiences. This study revealed that the Chinese tourists were interested in a very large variety of U.S. merchandise, ranging from antique watches and jewellery to health products and running shoes. They perceived the quality of American products to be consistent with prices lower than similar products at home. Male tourists in the study tended to be more satisfied with their shopping experiences than females, but all informants expressed a desire for more Chinese-speaking sales assistants as well as Chinese shopping guides and signage. Informants asked that Chinese credit cards be accepted in the U.S. stores, and would encourage banks of both countries to find ways to cooperate with payment methods to make tourists’ shopping experience more enjoyable and free from inconveniences. Informants had a positive image of shopping in the U.S., especially when compared to some European and Asian destinations. Implications of both the methods and the findings for destination marketing strategies are also discussed in the paper. Keywords: Chinese outbound tourists; Tourism shopping; Qualitative research (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:33:y:2012:i:2:p:427-430 DOI: 10.1016/j.tourman.2011.05.003 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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