 Using dummy regression to explore asymmetric effects in tourist satisfaction: A cautionary noteJosip Mikulic and Darko Prebežac Tourism Management, 2012, vol. 33, issue 3, 713-716 Abstract: This research note addresses the misuse of standardized weights as measures of effect in dummy regression, which is the most frequently used technique for assessing asymmetric effects in the formation of tourist satisfaction. Unlike in regular regressions, standardized weights have no straightforward interpretation in dummy regressions, but they only carry the risk of providing misleading implications in theory building and guiding managerial action. To empirically underpin the arguments put forward in this note, an illustrative case example is used that provides insight into the underlying statistical mechanisms that cause unstandardized and standardized weights to provide significantly different implications in dummy regressions. The findings of this note should help to prevent bad practice in future studies that make use of the technique in assessments of asymmetric effects in customer satisfaction and/or the three-factor structure of customer satisfaction. However, the points put forward hold for dummy regressions in general. Keywords: Tourist satisfaction; Asymmetric effects; Three-factor theory; Dummy regression; Penalty–reward-contrast analysis (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:33:y:2012:i:3:p:713-716 DOI: 10.1016/j.tourman.2011.08.005 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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