Leadership through service: An exploratory study of the leadership styles of tour leaders

Jehn-Yih Wong and Wen-Hwa Lee

Tourism Management, 2012, vol. 33, issue 5, 1112-1121

Abstract: The group package tour is one of the main modes of outbound travel in many parts of Asia. Tour leaders are part of the product and are therefore key front-line players in the tourism industry as they service guests during a journey. A tour leader’s style of leadership transforms a tourist visit from a tour into an experience and is a critical factor affecting a tourist’s satisfaction with their tour. This study identifies the various different styles of tour leadership using in-depth interviews to collect data. Three dimensions of leadership style in tour leaders were found: concern for tasks, concern for customers, and concern for controlling the group climate. The authors discuss the implications of their findings and make recommendations for travel agencies.

Keywords: Group package tour; Style; Leadership style (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0261517711002494

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:33:y:2012:i:5:p:1112-1121

DOI: 10.1016/j.tourman.2011.11.022

Access Statistics for this article

Tourism Management is currently edited by Chris Ryan

More articles in Tourism Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().