Construction and validation of a scale to measure tourist motivation to consume local food

Yeong Gug Kim and Anita Eves

Tourism Management, 2012, vol. 33, issue 6, 1458-1467

Abstract: Although the importance of the role of local food in tourism has begun to form an academic debate in the last decade, little effort has been invested in understanding what tourist motivations influence consumption of local food and beverages in a tourist destination and to develop a measurement scale for those motivations. Thus, this study adopted the comprehensive procedures of measurement scale development recommended by prior studies. The scale development procedure yielded a five factor measurement scale with acceptable levels of reliability and validity. Five underlying motivational dimensions of local food consumption were labelled: cultural experience; interpersonal relation; excitement; sensory appeal; and health concern. The outcomes and applications of the developed scale are discussed both in terms of theoretical and managerial implications.

Keywords: Scale development; Motivation; Food consumption; Local food; Tourism marketing (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (27)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:33:y:2012:i:6:p:1458-1467

DOI: 10.1016/j.tourman.2012.01.015

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