 An analysis of visitor behaviour using time blocks: A study of ski destinations in GreeceChris A. Vassiliadis, Constantinos-Vasilios Priporas and Andreas Andronikidis Tourism Management, 2013, vol. 34, issue C, 61-70 Abstract: This study presents a time-based analysis of activities undertaken by visitors to ski destinations. Only a few marketing studies have examined behaviour in tourism and leisure activities using an analysis based on time blocks. Data collection was undertaken by means of a diary-type semi-structured questionnaire which was administered in face to face interviews with visitors in thirteen ski centres in Greece. Through diary analysis, time periods were classified and used as a means of describing visitor flow and behaviour in various time blocks within a day. Expenditure patterns were identified in relation to specific time blocks relating to the consumption of preferred products and services. The average expenditure per visitor per day was €64.91. The study develops a Time Block Activity Matrix (TBAM), which is constructed using the dimensions of “participation intensity” and “benefit” to position visitor activities in the ski centres. The TBAM is proposed as a strategic tool for structuring decision making in tourism management. Implications for ski destinations are also discussed. Keywords: Time block analysis; Diary; Visitor behaviour; Marketing; Ski centres; TBAM (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:34:y:2013:i:c:p:61-70 DOI: 10.1016/j.tourman.2012.03.013 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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