Second-home owners' intention to purchase nature-based tourism activity products – A Norwegian case study

Torvald Tangeland, Birger Vennesland and Erlend Nybakk

Tourism Management, 2013, vol. 36, issue C, 364-376

Abstract: Tourism is acknowledged to be an important business sector in rural areas. This paper argues that second-home owners constitute an important market segment for businesses that offer nature-based tourism activities. Previous research has shown that a number of factors influence tourist behaviour. This study examined how motivation and demographic variables affect second-home owners' intention to purchase three different types of activity products: learning, adventure, and hunting products. We found substantial variations in the purchase intentions for these products among second-home owners. These intentions were influenced by push and pull motivations, age, income and educational level. Second-home owners with a high intention of purchasing nature-based tourism activity products tend to be young, high-income, and socially oriented risk takers. Businesses offering nature-based tourism activity products should use a combination of demographic and psychographic variables when they segment the second-home market.

Keywords: Nature-based tourism activity products; Motivation; Behaviour models; Recreation experience preference (REP); Purchase intention; Consumer behaviour; Market segmentation (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:36:y:2013:i:c:p:364-376

DOI: 10.1016/j.tourman.2012.10.006

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