Passengers' shopping motivations and commercial activities at airports – The moderating effects of time pressure and impulse buying tendency

Yi-Hsin Lin and Ching-Fu Chen

Tourism Management, 2013, vol. 36, issue C, 426-434

Abstract: The contribution of retailing to total airport revenue is becoming more important. This study examines the relationship between passengers' shopping motivations and their commercial activities at airports, as well as the moderating effects of time pressure and impulse buying on this relationship. A sample of passenger survey data was collected at Taiwan's Taoyuan International Airport. Three shopping motivations, namely, “favorable price and quality”, “environment and communication”, and “culture and atmosphere,” are identified based on the results of factor analysis. The results reveal that passenger shopping motivations have positive impacts on commercial activities at the airport, and furthermore both time pressure and impulse buying tendency moderate the relationship between shopping motivations and commercial activities.

Keywords: Shopping motivations; Time pressure; Impulse buying tendency; Commercial activities; Airport (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (40)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:36:y:2013:i:c:p:426-434

DOI: 10.1016/j.tourman.2012.09.017

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