Prices and brand diversity in touristic areas supermarkets

Javier Campos, Juan Jiménez González and Ancor Suárez-Alemán

Tourism Management, 2013, vol. 36, issue C, 435-440

Abstract: Using a dataset of consumption patterns in the island of Gran Canaria collected by the authors, this paper attempts to quantify some non-positive effects of tourism on destinations retail markets for goods and services. In particular, we empirically prove, controlling by factors such as population, size of supermarkets or number of competitors, two main effects: first, that supermarkets located in touristic areas charge higher prices than those in non-touristic areas; and second, that brand diversity is lower in the same stores, particularly in the case of smaller ones. These results confirm that local population do not always benefit from living in a touristic city and possibly provide a more balanced view on the positive and negative sides of tourism.

Keywords: Tourism effects; Prices; Brand diversity; Supermarkets; Canary Islands (search for similar items in EconPapers)
JEL-codes: L13 L83 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:36:y:2013:i:c:p:435-440

DOI: 10.1016/j.tourman.2012.09.016

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