Conceptualizing and measuring environmentally responsible behaviors from the perspective of community-based tourists

Tsung Lee (), Fen-Hauh Jan and Chung-Cheng Yang

Tourism Management, 2013, vol. 36, issue C, 454-468

Abstract: This study aims to develop a reliable and valid measurement to assess the general and site-specific environmentally responsible behavior of community-based tourists. Three studies are conducted: study 1 generates an initial pool of scale items, study 2 develops a measurement scale, and study 3 examines the cross-validation of this measurement scale. A generic measure for environmentally responsible behavior is developed using both exploratory and confirmatory factor analyses. Analytical results demonstrate the effectiveness of a 24-item scale with a first-order, seven-factor model that further elucidates the general and site-specific environmentally responsible behavior of community-based tourists. This research instrument is tested for its reliability, content validity, convergent validity, and discriminant validity. While exhibiting cross-validation by a tight replication strategy, this study offers researchers an invaluable instrument to better conceptualize and measure the environmentally responsible behavior of community-based tourists. Finally, managerial implications of this study are discussed, along with recommendations for future research.

Keywords: Environmentally responsible behavior; Community-based tourists; Cross-validation; Taiwan (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (51)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:36:y:2013:i:c:p:454-468

DOI: 10.1016/j.tourman.2012.09.012

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