Social-benefit certification as a game

Ralf Buckley

Tourism Management, 2013, vol. 37, issue C, 203-209

Abstract: Tourism ecocertification programs persist and proliferate despite low market penetration and apparent consumer indifference. This has been viewed simply as an early-adoption phase. A two-decade historical analysis of development patterns for 17 programs, however, suggests that they can be analysed as a multi-move political game between corporate and civic advocates, where neither can quit without losing. The political-game framework yields predictions which are testably different from a pure-market early-adopter framework. It also draws a key distinction between consumer-benefit and social-benefit measures, applicable to corporate social responsibility initiatives in many industry sectors.

Keywords: Market; Regulation; Ecolabel; Game; Theory; Consumer; Environment; Responsibility; Sustainable; Tourism (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:37:y:2013:i:c:p:203-209

DOI: 10.1016/j.tourman.2013.01.004

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