Social media picture posting and souvenir purchasing behavior: Some initial findings

B. Bynum Boley, Vincent P. Magnini and Tracy L. Tuten

Tourism Management, 2013, vol. 37, issue C, 27-30

Abstract: Almost one-half of pleasure travelers post travel pictures on social networking sites (Lo, McKercher, Lo, Cheung, & Law, 2011). Hence, this research explores whether travelers who post pictures on a social media site(s) of their trip otherwise known as ‘trip picture posters’ (TPPs) have different souvenir purchasing behaviors than those who do not engage in trip picture posting (non-TPPs). Findings indicate that TPPs are more apt to use souvenirs as gifts and souvenirs as evidence than non-TPPs. Further TPPs are more prone to purchase local and regional specialty items than non-TPPs. From a theory-building perspective, this study is one of the initial attempts to cross-pollinate the research streams of souvenir purchase behavior and social media usage. From a practical lens, these findings suggest that TPPs should be targeted with specific souvenir promotions.

Keywords: Social media; Souvenirs; Facebook; Picture sharing; Sustainable tourism; Online photography; Travel pictures; Posting pictures (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (13)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:37:y:2013:i:c:p:27-30

DOI: 10.1016/j.tourman.2012.11.020

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