 Assessing the experiential value of heritage assets: A case study of a Chinese heritage precinct, Bendigo, AustraliaJennifer Laing, Fiona Wheeler, Keir Reeves and Warwick Frost Tourism Management, 2014, vol. 40, issue C, 180-192 Abstract: Destination managers often wish to utilise heritage assets to create memorable visitor experiences, yet there is a paucity of research aimed at understanding how these experiences might be perceived and valued for tourism purposes. This article uses a cultural tourism potential audit tool to evaluate the experiential value of a collection of Chinese heritage assets in the regional city of Bendigo, Australia. The tool was expanded to include analysis of the type of experience, categorising them as either peak or supporting. Findings suggest that some of the heritage assets had high or moderate experiential value, with a few forming the basis of peak tourist experiences. Other heritage assets, whilst high in experiential value, are best conceptualised as supporting experiences. Through the aegis of a heritage precinct, both types of experience may collectively attract tourists, provided they are integrated with a meaningful and appealing narrative. Keywords: Experience; Tourism; Heritage; Audit; Precinct; Interpretation; Authenticity (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:40:y:2014:i:c:p:180-192 DOI: 10.1016/j.tourman.2013.06.004 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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