Estimating the intention–behavior gap associated with a mega event: The case of the Expo 2012 Yeosu Korea

Choong-Ki Lee, James W. Mjelde, Tae-Kyun Kim and Hye-Mi Lee

Tourism Management, 2014, vol. 41, issue C, 168-177

Abstract: Demand (attendance) forecasts are often based on respondents' intentions to attend an event or purchase a product. People, however, do not always act on their intentions; an intention–behavior gap exists. Limited research to date in the tourism realm has addressed this gap; that is, what proportion of visit intentions is actually realized. In this respect, this study investigates the intention–behavior gap based on a national survey using a quota sampling method (N = 2015) in the realm of visiting the 2012 Yeosu Expo.

Keywords: Visit intentions; Actual behavior; Mega event; Yeosu Expo; Intention–behavior gap (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:41:y:2014:i:c:p:168-177

DOI: 10.1016/j.tourman.2013.09.012

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