Chinese medical tourists – Their perceptions of Taiwan
Tze-Jen Pan and
Wen-Chang Chen
Tourism Management, 2014, vol. 44, issue C, 108-112
Abstract:
This study explores the motivations and perceptions of Chinese medical tourists visiting Taiwan regarding the quality of tourism packages and the medical services consumed. Knowing the factors that motivate medical tourists and their quality demands for tourism operators and medical institutions is important for medical tourism planners to develop and organize services that serve their customers. Particularly, findings can help tourism operators plan customized itineraries and healthcare services, including software and hardware facilities, for Chinese tourists.
Keywords: Motivations; Healthcare tourism; Medical travel; Chinese tourists; Taiwan (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:44:y:2014:i:c:p:108-112
DOI: 10.1016/j.tourman.2014.02.008
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