Psychoneurobiochemistry of tourism marketing

Erdogan Koc and Hakan Boz

Tourism Management, 2014, vol. 44, issue C, 140-148

Abstract: This study offers a unique approach to consumer/tourist behaviour called psychoneurobiochemistry and aims to explore the possible and potential influences of psychoneurobiochemical factors on tourism marketing. The study with a multidisciplinary approach analyzes and syntheses the psychological, neurological, biological and chemical research findings in terms of their implications for tourism marketing. The study particularly looks at neurotransmitters such as serotonin and dopamine; melatonin hormone; photoperiod and circadian rhythm and emotions.

Keywords: Psychoneurobiochemistry; Psychology; Physiology; Neurotransmitters; Tourism; Serotonin; Consumer behaviour; Neuromarketing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:44:y:2014:i:c:p:140-148

DOI: 10.1016/j.tourman.2014.03.002

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