Validating a customer well-being index related to natural wildlife tourism

Dong-Jin Lee, Stefan Kruger, Mee-Jin Whang, Muzaffer Uysal and M. Joseph Sirgy

Tourism Management, 2014, vol. 45, issue C, 171-180

Abstract: This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.

Keywords: Customer well-being; Natural wildlife tourism; Customer loyalty; customer perceived value; Length of stay; Number of visits; Park visitor expenditures (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:45:y:2014:i:c:p:171-180

DOI: 10.1016/j.tourman.2014.04.002

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