Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success

Elena Fraj, Jorge Matute and Iguácel Melero

Tourism Management, 2015, vol. 46, issue C, 30-42

Abstract: This paper examines the links between proactive environmental strategies, organizational capabilities and competitiveness. A model is proposed and tested using a sample of 232 Spanish hotels. An orientation for learning and innovation are conceived not only as drivers for adopting pro-environmental policies, but also as determinants of competitiveness. Data are analyzed through the use of partial least squares. The findings confirm that a proactive environmental strategy and innovation favor organizational competitiveness. However, a learning orientation does not directly predict organizational competitiveness. The paper discusses both conceptual and practical implications for the development of successful hotel operations and management.

Keywords: Proactive environmental strategy; Learning orientation; Innovativeness; Organizational performance; Hotel industry (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (56)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:46:y:2015:i:c:p:30-42

DOI: 10.1016/j.tourman.2014.05.009

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