Measuring the efficiency of trade shows: A Spanish case study

Pilar Alberca-Oliver, Ainhoa Rodríguez-Oromendía and Laura Parte-Esteban
Authors registered in the RePEc Author Service: Ainhoa Rodríguez Oromendía

Tourism Management, 2015, vol. 47, issue C, 127-137

Abstract: Trade shows are an important industry in the Spanish economy which contribute positively to regional development. However, the cost of attending a trade show is very high for exhibiting firms and so knowledge of trade shows' efficiency is necessary in order to define the decision making process for the exhibiting firm. With the aim of evaluating the efficiency indexes of operating trade shows, this study applies a multi-stage methodology for oriented DEA models and a nonparametric test to analyze the differences in efficiency levels driven by specific variables and organizational forms. The sample is made up of 45 trade shows at IFEMA (Madrid's Fair Institution). The results show significant differences in efficiency across IFEMA. The nonparametric tests reveal differences in efficiency levels driven by the sector and the type of trade show. Moreover, the evidence allows provide managerial implications and future developments.

Keywords: Trade shows; Performance and efficiency; Organizational forms; Tourism decision-making; IFEMA trade show; Data Envelopment Analysis (DEA) (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:47:y:2015:i:c:p:127-137

DOI: 10.1016/j.tourman.2014.09.007

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