 Tracking destination image across the trip experience with smartphone technologyWayne W. Smith, Li, Xiang (Robert), Bing Pan, Mark Witte and Sean T. Doherty Tourism Management, 2015, vol. 48, issue C, 113-122 Abstract: The purpose of this study is to examine changes to tourists' image of a destination throughout a trip experience. Using Blackberry technology, a group of Canadian student travelers to Peru were asked to record images and experience about their trip during several key moments (pre-trip, upon arrival, half-way, departure, and post-trip). The results of this mixed methods study indicate that tourists' destination image is dynamic and continuously evolving throughout their trip, and various incidents during the trip could impact it. Of particular importance are the impressions made upon arrival and departure, as they are powerful determinants of post-trip images. Affective image appear to be rather haphazard during the trip whereas most respondents' cognitive image follows a specific pattern where the subjects go through an adjustment period at the beginning of the trip (resulting in lowered scores) but then rebound in a positive direction from that point. Further, post-trip cognitive scores tend to continue to rise significantly while affective scores tend to return to pre-trip levels. Keywords: Image; Repeated measures; Photo elicitation; Mixed methods; Smartphone (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:48:y:2015:i:c:p:113-122 DOI: 10.1016/j.tourman.2014.04.010 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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