 Effect of tourist photographs on attitudes towards destination: Manifest and latent contentHany Kim and Svetlana Stepchenkova Tourism Management, 2015, vol. 49, issue C, 29-41 Abstract: In the sender-message-receiver communication model, tourist photographs project organic destination images which are interpreted on the receiving end of the communication channel by potential tourists, influencing their tourism-related attitudes and affecting behavior. This study investigated how photographs taken by American and Korean tourists while visiting Russia and posted in travel blogs and on media-sharing websites affect perceptions of Russia as a travel destination by those who view these images. The study specifically focused on latent content of tourist photographs with respect to such destination attributes as crowdedness, cleanliness, level of economic development, personal safety, level of modernity, friendliness, uniqueness, and extent of commercialization, as well as affective qualities of destination places. Researchers evaluated the interplay between the manifest and latent content of the images and how each type of content separately and both types together affected attitudes of viewers towards the destination and their desire to visit it. Keywords: Affect; Attitude; Behavior; Cognition; Content analysis; Destination image; Photographs; User-generated content (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:49:y:2015:i:c:p:29-41 DOI: 10.1016/j.tourman.2015.02.004 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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