Booking.com: The unexpected scoring system

Juan Pedro Mellinas, Soledad-María Martínez María-Dolores and Juan Jesús Bernal García

Tourism Management, 2015, vol. 49, issue C, 72-74

Abstract: Academic researchers in the hospitality industry found in Booking.com an excellent source of information, as it collects millions of hotel reviews in a rapid, inexpensive and convenient manner. They proposed that Booking.com uses a scoring system with a traditional scale of 0–10 or 1–10. However, they are mistaken, as it actually uses a 2.5–10 scale. This error may cause statistical inaccuracies when using this database for research. It also helps to inflate scores to the higher end of the scale.

Keywords: Booking.com; Scores; Reviews; Scale (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:49:y:2015:i:c:p:72-74

DOI: 10.1016/j.tourman.2014.08.019

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