The interactive effects of online reviews on the determinants of Swiss hotel performance: A neural network analysis

Paul Phillips, Krystin Zigan, Maria Manuela Santos Silva and Roland Schegg

Tourism Management, 2015, vol. 50, issue C, 130-141

Abstract: From a strategy perspective, the growth of social media accelerates the need for tourism organisations to constantly re-appraise their competitive strategies. This study contributes theoretically to the tourism performance literature by validating a new approach to examining the determinants of hotel performance. Drawing from and extending prior hotel determinants studies, this study uses artificial neural network model with ten input variables to investigate the relationships among user generated online reviews, hotel characteristics, and Revpar. The sample includes 235 Swiss hotels for the period 2008–2010, with 59,688 positive reviews from 69 online sources.

Keywords: User generated content; Online reviews; Determinants of performance; Artificial neural network; Hotels and tourism; Switzerland (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (27)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:50:y:2015:i:c:p:130-141

DOI: 10.1016/j.tourman.2015.01.028

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