 Tourism product development and product diversification in destinationsAbdelati M. Benur and Bill Bramwell Tourism Management, 2015, vol. 50, issue C, 213-224 Abstract: Primary tourism products are key draw cards which attract tourists to particular destinations. The diversification, intensification and linkage of these products can be crucial for the competitiveness and sustainable development of destinations. Yet these diverse features and relationships of primary tourism products in destinations are neglected in existing research. This paper develops two conceptual frameworks which assist with analyzing and understanding the features, relationships and strategic options associated with tourism product development, concentration, diversification and intensification in destinations. Tourism product features and options considered here include the development of niche and mass tourism products, parallel and integrative diversification, and thematic and spatial synergies between products. A typology of strategic options for tourism product development and assembly in destinations is presented which is based on the degree of intensification and of concentration and diversification of tourism products. Keywords: Primary tourism products; Tourism destinations; Tourism development; Product diversification; Mass tourism; Niche tourism; Tourism clusters; Product assembly (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:50:y:2015:i:c:p:213-224 DOI: 10.1016/j.tourman.2015.02.005 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.